Evidence-Based Pet Nutrition

Every food.
One standard.

Evidence-based ratings. No sponsors. No hidden agendas.
Just the right fit for your pet.

Find the right fit Check a food

6,000+: foods rated
WSAVA: & AAFCO standards
100%: independent

Analyzed, not advertised

★★★★★ Independently
rated

6,000+ foods rated

Independent ratings

Built on WSAVA guidelines

Evidence-based

AAFCO nutrient profiles verified

100% independent

No sponsored results

Brands can't buy scores

Recall alerts

30 seconds to results

6,000+ foods rated

Independent ratings

Built on WSAVA guidelines

Evidence-based

AAFCO nutrient profiles verified

100% independent

No sponsored results

Brands can't buy scores

Recall alerts

30 seconds to results

Start Here

What brings you here?

Pick the note that sounds like you. No signup, no credit card.

The problem

Pet food shouldn't be
this complicated.

Thousands: Of pet foods on the market Most with labels optimized for marketing, not clarity.
90%: Of pet owners want a food recommendation from their vet Most never feel they get one. (AAHA Compliance Study, 2003)
7%: Of pets who could benefit from a specialized diet are actually on one Not because owners don't care. Because the information isn't there. (AAHA, 2003)

What KibbleLab does

One tool. Every need.

Personalized food matching

Foods ranked for your pet's age, weight, breed, and health profile, not a generic "best seller" list.

Ingredient filtering

Flag what your pet can't have. We'll hide every food that contains it, and explain why others made the cut.

Real-time recall alerts

If a food your pet eats gets recalled, you'll know immediately, not from a Facebook post weeks later.

Calorie & portion plans

Daily calorie targets from published veterinary guidelines, tailored to your pet's weight, age, and life stage. We show the math, not a black box.

Save & compare foods

Bookmark the foods you're considering and compare ingredients, scores, and price side by side.

Vet-shareable reports

Export a clean summary of your pet's food history, scores, and plan to share at your next appointment.

Better food
for pets.

Pricing

Start free.
Upgrade when you're ready.

Personalized food recommendations are always free. KibbleLab+ adds ongoing monitoring and tracking.

No credit card required to get started.
Cancel anytime.

Free

Free forever

Personalized food recommendations
Save up to 3 foods
Basic recall alerts
1 pet profile
Food lookup & scores

Get Started Free

Frequently Asked Questions

Do I need to pay to get food recommendations?

No. Personalized food recommendations are completely free, forever. You can find the right food for your pet without creating an account or paying anything.

What does KibbleLab+ add?

KibbleLab+ is for pet parents who want ongoing monitoring, real-time recall alerts, health tracking, unlimited saved foods, and multi-pet profiles. Think of it as the difference between looking up food once and having someone watch your pet's nutrition for you.

Can I cancel anytime?

Yes. Cancel anytime from your account settings. No cancellation fees, no tricks. Annual plan users keep access through the end of their billing period.

Is KibbleLab a replacement for my vet?

No. KibbleLab is built on published veterinary nutrition guidelines (WSAVA, AAFCO, Merck), but it's a tool to help you make informed food choices, not a substitute for veterinary care. Always work with your vet for health decisions.

Concierge

Want us to do the research for you?

Think of us as your pet food PI. We take your pet's details, comb through 6,000+ foods, and deliver a report with the top matches, full ingredient breakdowns, and a transition timeline. You review it with your vet and make the call.*

$199 one-time · no subscription

One-time payment · No subscription required

*The Concierge report is an informational research document, not veterinary advice, diagnosis, or treatment. For generally healthy pets only. Not for pets with known health conditions or on medication. Always consult your vet before changing your pet's diet.

What's included

Personalized research report

Food options matched to your pet's profile, sensitivities, and dietary criteria.
Top 3 food options with full analysis

Complete ingredient breakdowns and why each option scored high.
Suggested feeding guidelines

Portion and frequency references based on your pet's weight, age, and activity.
Transition timeline

A general schedule for switching foods based on standard guidelines.
Vet reference sheet

Foods, key numbers, and questions to bring to your vet.
One follow-up revision

Need to adjust the search criteria? One revision included within 30 days.

What you're saying about us

★★★★★

This tool is such a game changer, thank you for creating this and allowing pet parents access to help find the most suitable foods for their fur-babies.

Vincci L.

★★★★★

KibbleLab was a lifesaver for Yumi. We finally found food without her allergens and the constant scratching stopped. Now her coat is growing back beautifully!

Wanda K.

★★★★★

I used to stand in the pet food aisle for 20 minutes feeling guilty. Now I actually feel confident at checkout, for the first time.

Austin S.

★★★★★

My cat has been on an elimination diet for months. KibbleLab finally made sense of all the ingredient lists I was drowning in.

Izabela L.

Our Story

Our cat was sick for weeks.
Nobody could figure out why.

Poppy is our ragdoll. Weeks of diarrhea, every exam imaginable, no answers. The vet's next step was exploratory surgery. We weren't ready to go there yet.

So we started digging ourselves. Tracked every ingredient, read the actual science, methodically tested foods until we found what worked. It shouldn't have been that hard.

So we built the tool that should have existed all along.